 INDUSTRY PROFILE
Q & A: Jana Volfova
Yourinvites.ca
Calgary, Alberta, Canada
Q. When and how did you start working in this business?
A. I spent almost 10 years working as a designer in the Web and print studios for Canada's largest sporting goods retailer before I went out on my own. I got into designing stationery cards while I was on maternity leave with my first child. I wanted to announce the birth of our baby with a beautiful card, and soon after I found myself designing announcements for my friends.
Then I began to work with a friend and colleague and we launched a small, online photo card business in 2007. Last year, I started my own company, YourInvites.ca, this time focusing on custom stationery for weddings and special occasions.
Q. What is your signature style?
A. Clean, modern and elegant with light typography. I'm still evolving my style and experimenting.
Q. What are your most popular stationery offerings?
A. Right now it's invitations and thank you cards for weddings. We try to market ourselves as a one-stop stationery shop for customers planning a wedding. It's important they realize they can quickly and conveniently put together the entire stationery package, which includes matched sets of save-the-date, invitation, RSVP and thank you cards. If they want to add to this collection with additional stationery items such as program cards, menus and seating charts, these products are also available upon request.
Q. Please share the direction your line will be taking.
A. We are particularly excited to be working with a small network of independent North American designers whose work is already available for sale on our site. In addition, our own designs will evolve, inspired in part by the photos and themes people send to us as they communicate the most important moments in their lives to their families and friends.
Q. If you couldn't do this, what would you do instead?
A. I'd definitely still be doing something creative. I love my work, but if I didn't have my business, I'd enjoy working as a graphic designer for a cool company in the fashion industry.
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